ROLE
Concept
Design
This is the brand identity for Lisa Andersen’s Champ Camp, a vibrant all-girl surf camp hosted by ROXY and led by the esteemed world champion, surf legend, and Roxy Global Brand Ambassador, Lisa Andersen. The logo showcases a playful integration of the words ‘champ’ and ‘camp,’ capturing the essence of this empowering experience. The colors gold and blue represent the sea and sand, reflecting the natural elements that inspire the campers’ passion for surfing.