Electronics Father's Day Gift Guide

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  • Consumer Electronics photography art direction


PROJECT TYPE
Consumer Electronics
Cross-Category Event
for Desktop and Mobile

CLIENT
Amazon
Consumer Electronics

ROLE
Concept + Photo Art Direction

CONTRIBUTORS
Greg Montijo, Photographer
Kim Halloway, Copywriter
Leslie Patson, Producer
Kelsey Eads, Stylist

CHALLENGE
This was the first year for the Father’s Day Gift Guide. One of the hurdles included not having product to shoot for the Samsung billboard.

SOLUTION
The resolve was to shoot a lifestyle scene and drop to phone into the shot in post production 


01 INITIAL BILLBOARD SKETCHES


02 PLANNING DOC SAMPLES + LANDING PAGE

Process