Books of Hope

Books Of Hope Logo

 

PROJECT TYPE
Brand Identity

CLIENT
Books of Hope, Seattle

ROLE
Concept + Design

CHALLENGE
Create an identity for Seattle-based literacy organization, Books of Hope, with goals of helping build library systems, book shelves, and develop a check-in/check-out system within the poorest communities of metropolitan Manila, Philippines.

SOLUTION
Multiple vertical red bars represent book spines on a metaphorical heart-shaped book shelf, symbolizing the generous goals of the organization volunteers. The colors red, yellow, and blue were inspired by the colors of the Philippine flag.